The more our company uses Twitter, the more we realize what a valuable tool it is. Not only do we need to be strategic in who we follow, we also need to be strategic in who we allow to follow us. As Twitter starts to become part of our brand we want to make sure that the brand isn't tarnished by those who follow and those we follow.
Some might think this is egoistical. However, we strongly believe that the people and companies you surround yourself with greatly reflect the company.
It's easy to follow a bunch of actors, movie stars and random companies. As an agency is it the smartest way to get followers? We're looking at Twitter the same way we are look at our market. Who is our target market? Who do we want to reach and how will it play a roll in our future?
Only time will tell.
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