File Types and File Names

file types

• eps

Native Adobe Illustrator file

Sometimes referred to as Vector image

Typically CMYK format

Spot colors can be specified

Designers use this type of file

Most people cannot open this type of file on a PC

Higher quality image (300 dpi minimum)

• tif/tiff

Will open in any photo editor program

Most people can open this type of file

Lower quality image

Used primarily for black and white images

• jpg/jpeg

Will open in any photo editor program

Lower quality image - not suitable for commercial printing

Can be used in office applications and web applications

Always RGB format

file names

• CMYK

Cyan, Magenta, Yellow, Black

Used by everyday color printers

• RGB

Red, Green, Blue

Viewed on a computer screen

• PMS

Exact Pantone color

Used as a special color for exact brand matching

Common for logos in your Corporate ID