I had the opportunity to meet a great speaker, Sunny Kobe Cook who knows something about advertising and marketing. When I first moved to Seattle, Sleep Country USA was drilled into my head. Every time I turned on TV or listened to the radio there seemed to be a Sleep Country ad. To this day I remember them.
Sunny gave the group some advise which I would like to pass along. She stressed that every business should do 4 things in a down economy.
1. Advertising is a MUST.
2. Write handwritten notes and do the small things.
3. Cut your costs by 10% off every bill.
4. Look at your team and make adjustments if necessary.
Sunny Kobe Cook : Consultant, Author, Speaker, Award-winning Entrepreneur
Sunny Kobe Cook began her career as a secretary and gained popularity with the company she founded in 1991, Sleep Country USA. She served both as CEO and Company spokesperson in both radio and television advertisements for many years. During that time, she was named Inc.Magazine's Northwest Woman Entrepreneur of the Year along with numerous other business and corporate good citizen awards. She was featured on the cover of Washington CEO magazine when her company was the first retailer to ever be recognized as "Best Place to Work."
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